BOYARI — premium-class clothing
for residents of the megalopolis of the future,
who take care of the planet,
while not denying themselves luxury.
WHO ARE OUR CUSTOMERS?
These are people with strong charisma, for whom the refusal
to follow seasonal trends is the norm,
because they choose their own unique style
that sets the fashion direction in subsequent seasons.
The uniqueness and main advantage of the brand is the combination of:
— European and Russian fashion traditions;
— technologicality and innovativeness;
— environmental friendliness and awareness of consumption;
— individuality and diversity;
— artistry and symbolism;
— spirituality and intellectuality;
— ethics and high values.